I help ambitious brands find their way - and stand apart.

Audiences are shifting. Technology is evolving. Data is everywhere.

Tastes change in a heartbeat, and what worked yesterday might not work tomorrow.

The challenge is clear:

How do you stay relevant, connect with your audience, and turn that into real commercial gains?

That’s where I come in.

A senior consultant helping brands sharpen their strategy, create campaigns that cut through, and deliver impact—without the full-time cost of a senior hire.

In a world of constant change, I’m here to help you stay focused, agile, and ready for what’s next.

Where do you start when the world won’t sit still?

A smiling man with short brown hair, gray beard, and blue eyes taking a selfie indoors.

Hello, I’m Tom

Pathfinder. Marketing Director. Client Partner. Strategy Director. One-man agency army.

With over 20 years in the game - retail to government, finance to airlines - I’ve helped brands cut through in just about every sector.

I’ve built and led two ad agencies—winning plenty of pitches (and learning from a few losses along the way).

I’ve helped Sainsbury’s open more supermarkets than I can count. Brought Investment Trusts—the City’s best-kept secret—to UK investors. Got gamblers online for the world’s biggest casino brand. Made millions of beauty buyers smile at their favourite fragrance prices. Filled thousands of seats for Flybe, Continental, Aurigny, and Alitalia.

I’ve shaped election campaigns, repositioned financial brands, and turned complex propositions into clear, compelling marketing.

I’ve also been Marketing Director for a major UK e-commerce brand - so I know what it’s like on the client side when everything lands at once, and the numbers need to move.

From strategy to execution. Leading teams. Making ideas fly.

I get stuck in, get things moving, and make marketing work.

What I can do.

Strategic Leadership Without the Full-Time Cost.

No full-time senior marketing person?

I’m your Fractional Marketing Director.

Every brief is different. So, I can build the team around the task—whether that’s working with your existing partners or bringing in trusted specialists from my network. You get the right mix of skills, no unnecessary layers, and a team built to deliver.

Big-picture thinking, hands-on execution, without the full-time overhead.

I will help you:

  • Shape a clear, competitive marketing strategy.

  • Develop a compelling brand proposition and a creative way of expressing it.

  • Deliver smart, creative, results-driven campaigns.

  • Manage projects from strategy to execution.

  • Find and lead the right agency partners—or work with my own trusted network.

  • Make sure your marketing budget works harder.

Man in suit pulling a giant yellow circle with a rope — a visual metaphor for shifting big brand challenges.
Hands sketching around a glowing lightbulb with yellow starbursts — symbolising collaborative ideas and creative energy.

Creative Firepower. Without the Overheads.

Already got trusted partners? No problem - I can work with your existing agency or in-house team.

But if you need extra firepower, I bring a trusted network of senior creatives-award-winning copywriters, art directors, designers, motion specialists, media strategists, and more.

They’re people I’ve worked with closely over the years. Talented, experienced, and used to delivering sharp ideas and high-quality work under pressure.

You get access to experienced, hard-to-reach talent—without the faff of finding, briefing, or managing them. I’ve done all that already.

It’s not one-size-fits-all. I shape each team around the project—whether that means a senior writer and designer for a brand launch or a performance marketer and motion artist for a digital push. You get the right skills without the excess.

Big ideas. Tight execution. No fluff. Just the right people when you need them.

Brands I’ve worked with.

Logo of Sainsbury's with the name written in orange text
Alitalia logo with green text and a red and green stylized triangle
Peugeot logo with a blue background and a white lion emblem alongside the word 'PEUGEOT' in bold blue letters.
Black cursive text saying 'Frankence Direct' on a transparent background.
allbeauty logo in black text
Lloyds Bank logo featuring a black horse and green text
Flybe logo in purple.
A Butterfield Logo featuring a winged dragon
The logo of GENTING, featuring a red circular emblem with interconnected lines and the company name in bold red letters.
Contenental Airlines logo in blue with a globe graphic
A logo for Aurigny airline featuring the word 'aurigny' in bold navy blue letters, with a red dot over the letter 'i' and the words 'GUERNSEY'S AIRLINE' in smaller blue text to the right.
Sportingbet logo in blue and red text on a transparent background
HSBC logo with black letters and red and white geometric symbol
Jersey Electricity logo with a blue and orange emblem and text.
Guersey Press logo with black text, a shield with a red cross and yellow accents, and a small crown on top.

FAQs

  • It depends on the brief - anything from a few days to a few months. I’m flexible and can scale support up or down as needed.

  • Mostly remotely - but if it helps to be in the room, I’m happy to join you on-site for key meetings or even a day or two a week. Whatever works best for the project and your team.

  • Absolutely. I’m here to plug in - not take over. I regularly collaborate with in-house teams, external agencies, and existing suppliers.

  • More than likely, I’ve worked in retail, finance, tourism, e-commerce, healthcare, government, and more. But even when I haven’t worked in a specific niche, I bring fresh perspective, proven thinking, and strategic clarity that transfer across sectors. Sometimes, not being stuck in your world is precisely the point.

  • I offer flexible options—day rates, project fees, or monthly retainers, depending on the scope and length of the engagement.

  • Absolutely. This works well for clients who want continuity without hiring a full-time senior head.

  • Depending on commitments, I can usually get started within a week or two. If it’s urgent, just ask.

  • Yes - I’m hands-on. And if we need specialist support, I bring in trusted experts from my network. But I stay close and lead throughout.

  • You get senior strategic thinking and hands-on delivery - without the overheads or faff. I scale the support to fit the brief and move fast.

  • That’s common - and totally fine. I’ll help clarify the challenge, shape a plan, and build the right team around it.

What others say.

  • “Tom has been instrumental in shaping Rocq Capital’s marketing. He helped us define what makes us different, sharpen our message, and bring it to life with smart, creative campaigns. He’s hands-on, gets straight to the point, and knows how to make an impact. If you need someone to cut through the noise and get your marketing working, he’s your guy”

    John de Garis, Managing Director, 
Rocq Capital.

  • “I had the pleasure of working with Tom for 18 months, and I have nothing but good things to say. He was highly knowledgeable, honest, and transparent throughout. His great management style and his strong network of industry contacts created the perfect environment for us to collaborate and work together. On top of that, it was truly a pleasure to work with him - his warm and friendly demeanour created a relaxed and enjoyable space to work in. I would recommend Tom for any project – he is highly professional and will deliver amazing results!”

    TJ Lee, Founder & Chief Vagabond ,Vagabond Digital

  • “Tom combines a mega strategic and commercial brain that fizzes with creativity. I worked closely with Tom at TPA re-engineering operations to support an ambition for growth and to raise the bar creatively. His tenacity, passion and dedication had a rippling effect that saw us secure an unstoppable, 100% New Business record together. His wealth of experience and playful wit makes tackling any project with Tom a joy to undertake.”

    Andy O’Carroll, Executive Creative Director, Digitas UK